I'm Justin
I MAKE
BORINGBRANDSNERVOUS
Brand Leader • Product Thinker • Creative Builder
Most people specialize in one lane. I’ve spent 18+ years connecting strategy, product, creative, and execution so ideas actually ship.
Most people specialize in one lane. I’ve spent 18+ years connecting strategy, product, creative, and execution so ideas actually ship.
Finding the one thing that makes a company worth paying attention to, then building everything around it.
Idea to working prototype to handoff. I design it, build it, and ship the first version.
Pulling strategy, design, content, and execution together so they point the same direction.
Brand systems and component libraries that let small teams move like big ones.
Good Ideas die at the handoffs. I see them through
If something isn't working, I want to know why. Then I want to fix it
AI is a force multiplier, NOT a shortcut
I started in the trades. Then I hurt my back, and the plan changed.
At 28 I went to design school and did everything the right way. Mission statements. Brand guidelines. Competitive decks. The whole playbook. I undercharged, overdelivered, and stalled out.
So I changed how I work. I stopped following the playbook and started chasing the one thing that actually makes a company different. Then I stopped handing it off and started building it.